THE COPPA LAW | Draw My Life


In the previous weeks we have received a lot
of messages where you ask us to talk about the COPPA law. Just like it happened last
year with Article 13, many of you are worried about the impact this law will have on YouTube,
which will come into effect in 2020. But what is this law about, exactly? COPPA is a 1998 US law, periodically updated
by the FTC, the Federal Trade Commission, that aims to fulfill several points related to
protecting children’s data on the Internet. The objective of this law is to prevent facilitating
the personal information of children without their parents’ consent. Here’s an example: Surely you’ve noticed that
after doing several searches on YouTube about the same topic you start seeing more suggested
videos about that topic in the recommended videos section. This happens because the website
and app collect data about our search history and uses it to offer us content and ads aligned
with our interests. That is precisely what the COPPA law would
forbid YouTube from doing with users younger than 13 years old, as the law considers that
doing that violates their rights. That way, all uploaded videos targeted toward kids,
such as videos with kid-friendly characters, toys or songs, must be marked as so. Now, what would this new law entail, exactly?
Will YouTube have to close down channels which have videos targeted towards children? The
truth is that, despite all the alarmism surrounding this topic, nobody is talking about deleting
this kind of content. The reality is that the platform will simply
stop showing ads based on search history for users younger than 13 years old. Although
they will keep including other kinds of ads, it’s very likely that the income of some creators
will go down. That is why many channels whose primary audience is children are so worried. Besides, YouTube will also limit certain features
on content for children, such as: Comments, like and dislike buttons, the notification
bell, end screens, and the community tab. The intention of all these measures is protecting
the privacy of minors. At this point you might be wondering: How
will YouTube determine if a particular video is targeted towards children or not? Well,
although YouTube will use an algorithm to filter information, the final responsibility
will be on the users who upload videos. That could entail certain legal and monetary penalties
on uploaders if they select the wrong audience for the videos they upload. Also, although
this law has its legal framework inside the United States, the entire world will have
to comply with it. Although the COPPA law has been in effect
for many years, YouTube didn’t take serious measures about it until the United States
government fined the company with 170 million dollars. It is still too soon to know how
COPPA will affect all of this, or how much time the platform will need to implement all
necessary changes. What do you think TikTakers? How will YouTube change after this?

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